The growth in mobile marketing is undeniable. Mobile technology advancements have created new opportunities for companies and brands to reach audiences in refreshingly creative ways. One of these technologies is facilitating bar codes for products and advertisements. Using camera phones to capture bar codes enable consumers to connect with brands and companies obtaining exclusive information. I recently came across a company that uses this form of mobile marketing for charitable giving. After contacting the company, I decided to conduct a product development survey for them with recommendations based on statistical data. Please click on the image to download a copy of my report.