Reliable, accountable, trustworthy, and unique. These characteristics are important for brands to promote. Whether the company is a promising start-up or is seasoned in the market, consistency and transparency is key to achieving faithful consumers. Do you ever routinely gravitate to a particular brand at the grocery store just because you know that product will work or taste good? I certainly do. Sometimes the price doesn’t even matter to me if I know the quality is worth the cost. This is something every competitor must face on a day-to-day basis. I know how to address these challenges and promote brands in effective ways. Please click on the image below to view projects where I promoted brands using new media.